Analytics
Ask about ROAS, MRR, traffic, and more — in Chat, backed by your connected data sources (Meta Ads, Shopify, Stripe, GA4, and PostHog).
Analytics
Reeve surfaces analytics in Chat (/chat) — a conversational interface that pulls from all your connected data sources. Ask a question in plain English and get an answer grounded in your actual numbers.
You can also see structured metrics in the dashboards built into each surface (AdBuyer for ad performance, etc.).
What you can ask about
The questions you can ask depend on which data sources you've connected. Common examples:
| Topic | Example question | Data source needed |
|---|---|---|
| Ad performance | "What's our ROAS on Meta this month?" | Meta Ads |
| Ad spend | "How much have we spent on ads this week?" | Meta Ads or Google Ads |
| Revenue / MRR | "What's our MRR right now?" | Stripe (via Connect Your Data) |
| Customer metrics | "What's our average LTV and churn rate?" | Stripe |
| Website traffic | "How's our site traffic trending this month?" | GA4 or PostHog |
| Top pages | "What are our top 10 pages by visits?" | GA4 or PostHog |
| Ecommerce | "What products are selling best this week?" | Shopify (via Connect Your Data) |
| "What's our email open rate this campaign?" | Klaviyo (via Connect Your Data) |
Using Chat for analytics
Open Chat in the sidebar. Type your question naturally — Chat knows which of your connected sources to query.
Example questions to try:
- "What's our ROAS across all platforms this month?"
- "How has revenue trended over the last quarter?"
- "Which ad creatives are converting best?"
- "Show me our top 5 performing campaigns."
- "What's our bounce rate compared to last month?"
- "How many new subscriptions did we get this week?"
- "What does traffic look like from paid vs organic?"
Chat can follow up within a conversation — for example, ask for this month's ROAS, then ask "How does that compare to last quarter?" and it will track the context.
Data sources that power analytics
Connect the relevant platforms via Connect Your Data to unlock the corresponding analytics:
Meta Ads
Ad spend, ROAS, creative performance, campaign metrics
Google Ads
Search and display campaign performance
Shopify
Sales, orders, top products, revenue
Klaviyo
Email open rates, click rates, campaign revenue
Google Analytics
Website traffic, top pages, traffic sources
Stripe
MRR, LTV, churn, subscriptions
Analytics data is fetched live from each connected source when you ask. Reeve does not store copies of your financial or analytics data — every answer reflects the current state of your connected platforms.
Ad performance dashboards
For paid campaign metrics specifically, AdBuyer includes a built-in dashboard showing:
- Total ad spend vs budget across platforms
- ROAS by campaign
- Top-performing creatives
- Spend trends — daily and weekly
See Ad Campaigns for more on using AdBuyer's analytics view.
Web analytics metrics
When you connect GA4 or PostHog, Chat can answer questions about:
- Sessions, page views, and bounce rate
- Top pages by views
- Traffic source breakdown (organic, direct, referral, paid)
- Geographic distribution
- Conversion funnels
Revenue metrics
When you connect Stripe, Chat can answer questions about:
| Metric | What it means |
|---|---|
| MRR | Monthly Recurring Revenue — sum of active subscription values |
| ARR | Annual Recurring Revenue (MRR × 12) |
| LTV | Customer Lifetime Value |
| Churn rate | Subscriptions cancelled per period |
| ARPU | Average Revenue Per User |