Generate an Ad
End-to-end ad production in Reeve: write copy in Copy, create the creative in Studio, then launch and manage in AdBuyer.
Generate an Ad
Reeve's ad production workflow spans three surfaces: Copy writes the ad copy, Studio creates the image or video creative, and AdBuyer launches and manages the live campaign. This guide walks you through each step.
Prerequisites
You need at least one connected ad platform to launch. Connect your Facebook ads before starting if you haven't already.
Brand DNA powers everything. If you haven't set up your brand yet, start at Brand DNA — it takes about 2–3 minutes and makes every subsequent generation dramatically more on-brand.
Step 1 — Write your ad copy in Copy
Open Copy from the sidebar (/copy).
Select your brand
Pick the brand from the brand switcher. Copy reads your Brand DNA to write in the right voice and highlight the right value propositions.
Describe the campaign
In the prompt panel, describe what you're promoting. Include the offer, audience, and any key message. For example: "Summer sale, 30% off all footwear, targeting women 25–40 who follow fitness influencers."
Choose channels
Select the ad channels you need — Facebook, Instagram, Google, or others. Copy generates channel-appropriate copy for each in a single run.
Generate and refine
Click Generate. Review the output in the results panel. Use Regenerate to iterate on tone, length, or angle without re-entering the prompt.
Copy kits: For multi-channel campaigns, switch to Campaign mode in Copy. Kits bundle copy across all selected channels into a single preview so you can review everything in one place before moving to creative.
Step 2 — Create the creative in Studio
Open Studio from the sidebar (/studio).
Choose a template or prompt
Studio offers a large template library including templates for product showcases, hero loops, sale promos, countdown intros, testimonials, and prompt-to-video. Pick the one that fits your campaign format, or start from a free-form prompt.
Configure the template
Fill in the template fields: product image, headline, offer text, brand colors, and any other fields the template exposes. Studio pulls your brand colors from DNA automatically if your brand profile is set up.
Generate and preview
Generate the creative. Studio renders a preview — review it before downloading. For videos, the preview renders in-browser.
Download or save
Download the finished creative (PNG for images, MP4 for video) for use in your ad campaign. Save to the asset library for reuse.
Step 3 — Launch in AdBuyer
Open AdBuyer from the sidebar (/adbuyer).
AdBuyer connects to your Meta Ads account (and Google Ads, if connected) to let you launch and manage campaigns directly from Reeve. Upload the creative you made in Studio, pair it with the copy from Copy, and configure your campaign settings.
Reeve will ask you to confirm before committing any ad spend. Review the campaign summary — budget, audience, placements — before approving.
See Ad Campaigns for ongoing campaign management, performance tracking, and optimization once your campaign is live.