Copy & Content
Generate product descriptions, press releases, emails, social posts, and SMS in the Copy surface — brand-aware, multi-channel, and fast.
Copy & Content
The Copy surface (/copy) generates on-brand text for any channel: product descriptions, press releases, email campaigns, social posts, blog content, and SMS. Everything it produces is grounded in your Brand DNA, so the voice, value propositions, and tone are consistent across every output.
What Copy generates
| Content type | Description |
|---|---|
| Ad copy | Facebook, Instagram, Google — channel-specific ad text |
| Campaign emails, promotional emails, newsletters | |
| Social posts | Instagram captions, Twitter/X posts, LinkedIn updates |
| SMS | Short promotional and transactional messages |
| Product descriptions (PDP) | Ecommerce product page copy |
| Blog / long-form | Blog posts, press releases, editorial content |
Single-piece generation
Open Copy
Navigate to Copy in the sidebar. Select your active brand from the brand switcher if needed.
Describe what you need
In the prompt panel on the left, describe the piece you want. Be specific about the offer, audience, and channel: "Write a product description for our new insulated water bottle — targeting outdoor enthusiasts, emphasizing that it keeps drinks cold for 24 hours. Tone: confident and outdoorsy."
Select channels
Toggle the channels you want output for. Copy adapts the same brief into channel-appropriate formats — for example, an Instagram caption versus a Google ad headline versus an SMS blast all from the same prompt.
Review the brand context
Before generating, Copy surfaces a preview of the brand context it will use — voice, product highlights, and key facts from DNA. Verify it looks right before clicking Generate.
Generate and iterate
Click Generate. Results appear in the right panel, organized by channel. Use Regenerate to adjust tone, length, or angle without re-entering the full prompt.
Campaign kits (multi-channel)
Switch to Campaign mode using the toggle at the top of the prompt panel. Kits bundle copy across all selected channels into one unified preview. This is the recommended approach for product launches, seasonal campaigns, or any time you need consistent messaging across email + social + paid simultaneously.
Once a kit is generated, it lives at /copy/kits/<id> — a dedicated preview page where copy and visuals stream in for all selected channels side by side.
Campaign kits work best when your Brand DNA is fully set up. A complete brand profile means Copy already knows your voice, your audience, and your differentiators — you only need to describe the specific offer or angle.
How DNA powers Copy
The Copy surface reads your Brand DNA automatically when you select an active brand. DNA provides:
- Voice and tone — how your brand communicates
- Value propositions — the key messages to emphasize
- Audience — who the copy is for
- Product context — features and details to draw from
You don't need to re-explain your brand in every prompt. Focus the prompt on the specific offer, angle, or piece — DNA handles the rest.
Example prompts
- "Write 3 email subject lines for our Black Friday sale — 40% off sitewide, urgency-focused"
- "Product description for our bamboo cutting board — eco-conscious buyers, emphasize sustainability"
- "Instagram caption for a new product launch — fun, aspirational, include a call to action"
- "SMS for a flash sale ending tonight — 20% off with code FLASH20"
- "Press release announcing our seed funding round"