Brand DNA
Set up Brand DNA — the source of truth that every Reeve surface draws from to generate on-brand copy, creative, and campaigns.
Brand DNA
DNA (/dna) is the foundation of everything Reeve generates. It is your brand's source of truth — voice, positioning, audience, visual identity, and product catalog — stored once so every other surface (Copy, Studio, AdBuyer, Calendar) can draw from it automatically.
Without DNA, Reeve generates generic output. With DNA set up, every generated email, ad, video, and post reflects your specific brand.
What DNA captures
| Signal | What it means |
|---|---|
| Voice and tone | How your brand communicates — formal, playful, authoritative, etc. |
| Value propositions | The key messages your brand leads with |
| Audience | Who your customers are and what they care about |
| Visual identity | Logo, brand colors, and typography that Studio can apply |
| Product catalog | Product names, descriptions, and features Copy can reference |
| Competitive positioning | How you compare to alternatives |
| Brand health score | A composite view of your online brand presence |
Setting up DNA
Open DNA
Navigate to DNA in the sidebar. You'll see the brand analysis interface.
Enter your website URL
Paste in your primary website URL. Reeve analyzes the site — scraping content, extracting visual identity, and building a brand profile. This takes 2–3 minutes.
Review the analysis
Once the scan completes, review the extracted profile. You'll see your brand's voice, value propositions, audience signals, and visual identity as Reeve understood them from your site.
Add competitors (optional)
Go to the Competitors tab and add competitor URLs. Reeve generates a side-by-side comparison — messaging, positioning, feature gaps, and ad intelligence. This powers the Insights tab and sharpens how Reeve positions your brand in generated content.
Review insights
The Insights tab surfaces AI-generated strategic recommendations: opportunities, threats, trending topics, and specific action items prioritized by impact.
DNA refreshes when you ask it to. If you update your website, rebrand, or launch new products, open DNA and run a refresh to keep the profile current.
How other surfaces use DNA
Once DNA is set up, every other surface picks it up automatically when you select the active brand:
- Copy — writes in your brand voice, emphasizes your value propositions, references your products
- Studio — applies your brand colors to templates without you specifying them
- AdBuyer — uses your positioning when generating ad angles
- Chat — can answer questions about your brand using the DNA profile as context
The brand switcher
Reeve supports multiple brands from a single account. Use the brand switcher in the sidebar to move between brands — the entire app context (all surfaces, all data) changes to match the selected brand. Each brand has its own DNA profile, connected platforms, and content history.
Deep-linking into Copy
From DNA, you can click on any fact, pillar, or insight to deep-link directly into Copy with that context pre-seeded as the prompt. This is a fast path for turning strategic insights (e.g., "we're losing on price vs competitor X") directly into messaging.
Example conversations in Chat
With DNA set up, you can ask Chat questions like:
- "How does our brand positioning compare to [competitor]?"
- "What are our strongest value propositions according to our DNA?"
- "Refresh our brand profile — we just relaunched the website."
- "What content opportunities are we missing based on competitor gaps?"