Ad Campaigns
Manage live paid campaigns in AdBuyer — performance tracking, budget pacing, and ongoing optimization after launch.
Ad Campaigns
AdBuyer (/adbuyer) is Reeve's paid ad operations surface. It connects to your Meta Ads account (and Google Ads if connected) to give you a unified view of campaign performance, spend pacing, and creative results — all without leaving Reeve.
This guide covers ongoing campaign management once a campaign is live. For creating a new ad from scratch — writing copy in Copy, building the creative in Studio, and launching — see Generate an Ad.
Prerequisites
AdBuyer requires at least one connected ad platform. See Connect Meta Ads to get started.
What AdBuyer shows
The AdBuyer dashboard gives you:
| View | What you see |
|---|---|
| Total spend | Cumulative spend vs budget across all platforms |
| ROAS | Return on ad spend by campaign and ad set |
| Top creatives | Which ad images and copy combinations are converting best |
| Spend trends | Daily and weekly spend patterns |
| Multi-platform visibility | See performance across the ad platforms you've connected |
| Campaign list | All active and recent campaigns with key metrics |
Managing campaigns
Open AdBuyer from the sidebar. The dashboard loads with your current campaign data pulled live from Meta Ads (and Google Ads if connected).
From AdBuyer you can:
- Monitor spend pacing — see whether campaigns are on track against budget
- Review creative performance — identify which ad variants are winning and which to pause
- Compare campaigns — see ROAS, CPA, and spend side by side across your active campaigns
Ad data is fetched live from Meta and Google APIs each time you open AdBuyer. Reeve does not cache copies of your campaign data — what you see is always current.
Asking about campaign performance in Chat
For quick performance questions, open Chat and ask directly:
- "What's our ROAS on Meta this month?"
- "Which campaigns are overspending their budget?"
- "Show me our top 5 ad creatives by conversion rate."
- "How does our CPA compare to last month?"
- "Which ad sets should I pause based on performance?"
Chat queries your live ad data and answers in plain English, with the option to dig deeper with follow-up questions.
Competitor intelligence
AdBuyer and DNA together give you competitor ad intelligence via the Meta Ad Library:
- Search for competitor ads currently running on Facebook and Instagram
- See creative formats, copy patterns, and messaging themes competitors are using
- Identify which ads have been running longest (a signal of what's working)
This is useful for adjusting your own creative strategy based on what's working in your category. Open DNA and navigate to the Ad Intelligence tab to access this.
What AdBuyer does not do (yet)
AdBuyer is currently focused on performance visibility and campaign launching. Budget editing, audience targeting changes, and direct campaign modifications are managed in Meta Business Suite or Google Ads directly. Reeve confirms before any money-spending action.
The difference between this page and "Generate an Ad"
| Generate an Ad | Ad Campaigns (this page) | |
|---|---|---|
| Goal | Create a new ad from scratch | Monitor and manage live campaigns |
| Surfaces used | Copy + Studio + AdBuyer | AdBuyer + Chat |
| When to use | Starting a new campaign | Reviewing performance, pacing, creative results |