Calendar
Plan, schedule, and organize your content publishing cadence with the Calendar surface — brand-scoped and integrated with your production workflow.
Calendar
The Calendar surface (/calendar) is Reeve's content calendar and scheduling tool. It gives you a brand-scoped view of your publishing cadence — what's scheduled, what's pending approval, and what's been published across channels.
Calendar is where production output (from Copy and Studio) becomes a scheduled plan.
What Calendar does
| Feature | Description |
|---|---|
| Content calendar | Month/week view of scheduled content across channels |
| Brand-scoped | Each brand has its own calendar; switch brands to see that brand's plan |
| Approval inbox | Review and approve content before it publishes |
| Entry detail | See the full content for any calendar entry — copy, creative, channel, and status |
| Publishing status | Track what's live, what's scheduled, and what's in draft |
Navigating Calendar
Open Calendar
Navigate to Calendar in the sidebar. Calendar automatically loads for your active brand. If you manage multiple brands, use the brand switcher to move between them — each brand has its own calendar.
Browse the calendar
The calendar grid shows entries by date. Each entry represents a piece of content — a social post, email, ad creative, or other asset — with a status badge indicating where it is in the workflow.
Review pending approvals
The Approval Inbox surfaces content that needs your sign-off before it publishes. Click any pending entry to see the full content, then approve or send back for revision.
View entry detail
Click any calendar entry to open the detail view. You'll see the full copy or creative, the target channel, publish time, and current status.
Reeve confirms before publishing. Content moves to Scheduled or Live only after you approve it in the Approval Inbox or explicitly confirm a publish action.
Calendar and the production workflow
Calendar sits at the end of the production flow:
- Copy generates the copy
- Studio creates the visual or video
- Calendar schedules and tracks the publish
Content generated in Copy and Studio can be placed on the Calendar with a publish date and channel assignment. From there, the Calendar's approval step gates final publish.
Multi-brand calendars
If you manage multiple brands in Reeve, each has its own independent calendar. Switching brands in the sidebar switches the calendar context entirely — you see only that brand's content plan. This makes it straightforward to manage separate publishing schedules for separate brands without mixing them.
Example use cases
- Campaign planning — lay out an entire product launch across email, social, and paid over 2–3 weeks
- Review cadence — use the Approval Inbox as a daily checklist of what needs sign-off before it goes live
- Publishing overview — see at a glance whether content is on track for the week