Connect Klaviyo to Reeve for email campaign analytics, flows, segments, and SMS data.

Klaviyo Connector

Connect Klaviyo to pull email and SMS campaign performance, flow analytics, segment data, and revenue attribution into Reeve.

What You Get

Data	Examples
Email campaigns	Send count, open rate, click rate, unsubscribes
Flows	Automated flow status, performance metrics
Segments	Audience segments with member counts
SMS campaigns	SMS sends, clicks, opt-outs
Revenue attribution	Revenue generated from email/SMS
Templates	Email template library

Setup

Get your Klaviyo Private API Key

Log in to Klaviyo
Click your organization name in the bottom-left corner
Go to Settings → API Keys
Click Create Private API Key
Name it (e.g., "Reeve Integration")
Set permissions to Read-only — this is sufficient for analytics
Copy the key — it starts with pk_

Connect in Reeve

In the Cockpit, go to Connectors and find Klaviyo under Marketing. Click Connect.

A modal opens with one field:

Field	Value	Example
Private API Key	Your Klaviyo private key	`pk_abc123def456...`

Paste your key and click Connect.

Validated and saved

Reeve validates the key against the Klaviyo API. If valid, the key is encrypted and stored. Klaviyo shows as Connected.

Read-only access is all Reeve needs for analytics. You can create a key with write permissions if you want agents to create campaigns or manage flows.

Using Klaviyo Data

In the Dashboard

The Klaviyo connector adds an Email Marketing panel to the Dashboard:

Open rates and click rates over time
Campaign performance comparison
Revenue attributed to email/SMS
Flow performance overview

Via Agent Tools

Your agents use the reeve_email tool to interact with Klaviyo:

// Service status and connection health
reeve_email({ action: "get_status" })

// Analytics overview
reeve_email({ action: "get_analytics" })

// List recent campaigns
reeve_email({ action: "list_campaigns" })

// Get a specific campaign
reeve_email({ action: "get_campaign", campaign_id: "abc123" })

// List automated flows
reeve_email({ action: "list_flows" })

// List audience segments
reeve_email({ action: "list_segments" })

// List email templates
reeve_email({ action: "list_templates" })

// List SMS campaigns
reeve_email({ action: "list_sms_campaigns" })

Campaign Management

With write permissions on your API key, agents can also create and manage campaigns:

// Create a new email campaign
reeve_email({
  action: "create_campaign",
  campaign_data: {
    name: "Spring Sale 2026",
    subject: "Spring is here — 20% off everything",
    segment_id: "segment_123"
  }
})

// Schedule a campaign
reeve_email({
  action: "schedule_campaign",
  campaign_id: "campaign_abc",
  schedule_data: { send_at: "2026-03-15T10:00:00Z" }
})

Example Conversations

"What's our email open rate this month?"
"Which campaign had the highest click-through rate?"
"Show me our active automated flows."
"How much revenue did email generate last quarter?"
"Draft a campaign for our new product launch."

Troubleshooting

Issue	Solution
Invalid API key	Ensure you're using a Private API key (starts with `pk_`), not a Public key
Permission denied	Check that the key has at least Read-only access for the data types you need
No data showing	New connections take a moment for the first data pull — refresh after 30 seconds

Disconnecting

Go to Connectors → hover over Klaviyo → click Disconnect
The API key is deleted from Reeve's encrypted store

For safety, you should also revoke the API key in Klaviyo under Settings → API Keys.

Klaviyo

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