Email and SMS marketing via Klaviyo — campaigns, flows, segments, templates, and analytics.

Email Marketing

Reeve connects to Klaviyo to give you full visibility into your email and SMS marketing — campaign performance, automated flows, audience segments, and revenue attribution.

What You Get

Capability	Description
Campaign analytics	Open rates, click rates, unsubscribes, and revenue per campaign
Flow monitoring	Status and performance of automated email/SMS flows
Segment insights	Audience segment sizes and targeting data
SMS tracking	SMS campaign sends, clicks, and opt-outs
Template library	Browse your email templates
Campaign creation	Create and schedule campaigns via agent tools

Prerequisites

Email Marketing requires a Klaviyo connector. Connect your Klaviyo account via the Cockpit Connectors page using a private API key.

Dashboard

The Email Marketing panel on the Dashboard shows:

Open rate and click rate trends over time
Campaign comparison — performance across recent sends
Revenue attribution — revenue generated from email and SMS
Flow performance — how automated sequences are performing
Subscriber growth — list size over time

Agent Tools

Agents interact with email marketing through the reeve_email tool:

Analytics

// Service status and connection health
reeve_email({ action: "get_status" })

// Analytics overview — open rates, click rates, revenue
reeve_email({ action: "get_analytics" })

Campaigns

// List recent email campaigns
reeve_email({ action: "list_campaigns" })

// Get details for a specific campaign
reeve_email({ action: "get_campaign", campaign_id: "abc123" })

// List SMS campaigns
reeve_email({ action: "list_sms_campaigns" })

Flows and Segments

// List automated flows (welcome series, abandoned cart, etc.)
reeve_email({ action: "list_flows" })

// Toggle a flow on or off
reeve_email({ action: "toggle_flow", flow_id: "flow_abc" })

// List audience segments
reeve_email({ action: "list_segments" })

// Browse email templates
reeve_email({ action: "list_templates" })

Campaign Creation

With write permissions on your Klaviyo API key, agents can create and schedule campaigns:

// Create a new email campaign
reeve_email({
  action: "create_campaign",
  campaign_data: {
    name: "Spring Sale 2026",
    subject: "Spring is here — 20% off everything",
    segment_id: "segment_123"
  }
})

// Schedule a campaign to send
reeve_email({
  action: "schedule_campaign",
  campaign_id: "campaign_abc",
  schedule_data: { send_at: "2026-03-15T10:00:00Z" }
})

// Send a campaign immediately
reeve_email({
  action: "send_campaign",
  campaign_id: "campaign_abc"
})

// Create an SMS campaign
reeve_email({
  action: "create_sms_campaign",
  campaign_data: {
    name: "Flash Sale SMS",
    message: "24hr flash sale! 30% off with code FLASH30",
    segment_id: "segment_456"
  }
})

Example Conversations

"What's our email open rate this month?"
"Which campaign had the highest click-through rate?"
"How much revenue did email generate last quarter?"
"Show me our active automated flows."
"Draft a campaign for our new product launch and schedule it for next Tuesday."
"How are our SMS campaigns performing compared to email?"

Automated Reporting

Set up a cron job to receive email marketing summaries on a schedule:

reeve cron add \
  --name "Weekly email report" \
  --cron "0 9 * * 1" \
  --tz "America/New_York" \
  --session isolated \
  --message "Summarize email marketing performance for the past week. Include top campaigns, open rates, and revenue attribution." \
  --deliver \
  --channel slack \
  --to "channel:marketing"

Read-only Klaviyo API keys are sufficient for analytics. To create or schedule campaigns through Reeve, you need a key with write permissions. See the Klaviyo connector setup for details.

Email Marketing

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