Stripe-powered MRR, LTV, subscription metrics, churn tracking, and revenue trends.

Revenue Analytics

Revenue Analytics connects to your Stripe account to provide real-time MRR, LTV, churn, subscription metrics, and revenue trends — accessible from the Cockpit dashboard and agent tools.

What You Get

Metric	Description
MRR	Monthly Recurring Revenue — sum of active subscription values
ARR	Annual Recurring Revenue (MRR × 12)
LTV	Customer Lifetime Value — average revenue per customer
Churn Rate	Percentage of subscriptions cancelled per period
Net Revenue	Total revenue after refunds
New Subscriptions	Count of new subscriptions in period
Active Customers	Total paying customers
ARPU	Average Revenue Per User

Prerequisites

Revenue Analytics requires a Stripe connector. Connect your Stripe account via the Connectors page in the Cockpit.

Dashboard

The Revenue panel on the Dashboard displays:

MRR with trend — Current MRR and percentage change vs previous period
LTV — Average customer lifetime value
Churn rate — With directional indicator
Revenue chart — Visual trend over your selected time range
Subscription count — Active and new subscriptions

┌──────────────────────────────────┐
│ Revenue                    30d ▼ │
│                                  │
│ MRR: $12,450  ↑ 18%             │
│ LTV: $340     ↑ 5%              │
│ Churn: 2.1%   ↓ 0.3%            │
│                                  │
│ ▁▂▃▅▆█▇▅▆▇█▇ (trend chart)      │
└──────────────────────────────────┘

Agent Tools

Agents access revenue data through the reeve_revenue tool:

// Summary overview — MRR, LTV, churn, active customers
reeve_revenue({ action: "get_summary" })

// Revenue history over a time period
reeve_revenue({ action: "get_history", period: "90d" })

// Detailed metrics — ARPU, growth rate, expansion revenue
reeve_revenue({ action: "get_metrics" })

// Subscription details — active, new, churned, trial
reeve_revenue({ action: "get_subscriptions" })

// Stripe-specific overview
reeve_revenue({ action: "get_stripe_overview" })

// Deep Stripe metrics
reeve_revenue({ action: "get_stripe_metrics" })

Example Response

{
  "mrr": 12450.00,
  "arr": 149400.00,
  "ltv": 340.00,
  "churn_rate": 0.021,
  "active_subscriptions": 287,
  "new_subscriptions_30d": 34,
  "net_revenue_30d": 14200.00,
  "trend": "up"
}

Time Periods

Most revenue actions accept a period parameter:

Period	Meaning
`7d`	Last 7 days
`30d`	Last 30 days
`90d`	Last 90 days (quarter)
`1y`	Last year

Example Conversations

"What's our MRR right now?"
"How has revenue trended over the last quarter?"
"What's our churn rate compared to last month?"
"How many new subscriptions did we get this week?"
"Show me our customer LTV breakdown."
"What does the Stripe overview look like?"

Automated Reports

Set up recurring revenue reports with a cron job:

reeve cron add \
  --name "Weekly revenue report" \
  --cron "0 9 * * 1" \
  --tz "America/New_York" \
  --session isolated \
  --message "Generate a revenue report for the past week. Include MRR change, new subscriptions, churn, and notable trends." \
  --deliver \
  --channel slack \
  --to "channel:finance"

Combining with Other Data

Revenue analytics pairs well with other connected data sources:

Shopify — Correlate subscription revenue with e-commerce sales
Web Analytics — Connect traffic trends to revenue changes
Ad Management — Measure ad spend against revenue growth

Revenue data is fetched live from Stripe's API on each request. Reeve doesn't store copies of your financial data — it's always current and always in Stripe's hands.

Revenue Analytics

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