Reeve
Features

Revenue Analytics

Stripe-powered MRR, LTV, subscription metrics, and revenue trends.

Revenue Analytics

Revenue Analytics connects to your Stripe account to provide real-time MRR, LTV, churn, subscription metrics, and revenue trends. Available through the Cockpit dashboard and agent tools.

Metrics

MetricDescription
MRRMonthly Recurring Revenue — sum of active subscription values
ARRAnnual Recurring Revenue (MRR × 12)
LTVCustomer Lifetime Value — average revenue per customer
Churn RatePercentage of subscriptions cancelled per period
Net RevenueTotal revenue after refunds
New SubscriptionsCount of new subscriptions in period
Active CustomersTotal paying customers
ARPUAverage Revenue Per User

Dashboard Panel

The Revenue panel in the Cockpit Dashboard shows:

┌──────────────────────────────────┐
│ Revenue                    30d ▼ │
│                                  │
│ MRR: $12,450  ↑ 18%             │
│ LTV: $340     ↑ 5%              │
│ Churn: 2.1%   ↓ 0.3%           │
│                                  │
│ ▁▂▃▅▆█▇▅▆▇█▇ (trend chart)     │
└──────────────────────────────────┘

Agent Tools

Agents access revenue data through the reeve_revenue tool:

// Summary overview
reeve_revenue({ action: "get_summary" })

// Revenue history over time
reeve_revenue({ action: "get_history", period: "90d" })

// Detailed subscription metrics
reeve_revenue({ action: "get_subscriptions" })

// Stripe-specific deep dive
reeve_revenue({ action: "get_stripe_overview" })
reeve_revenue({ action: "get_stripe_metrics" })

Example response

{
  "mrr": 12450.00,
  "arr": 149400.00,
  "ltv": 340.00,
  "churn_rate": 0.021,
  "active_subscriptions": 287,
  "new_subscriptions_30d": 34,
  "net_revenue_30d": 14200.00,
  "trend": "up"
}

Prerequisites

Revenue Analytics requires a Stripe connector. Connect your Stripe account via the Cockpit Connectors page.

Revenue data is fetched live from Stripe's API on each request. Reeve doesn't store copies of your financial data — it's always current and always in Stripe's hands.

On this page