Brand Intelligence

Brand Intelligence uses AI to analyze your brand's online presence, compare you against competitors, and surface strategic insights — all from a URL.

The Four Panels

Brand Intelligence lives at /cockpit/brand/ in the Cockpit and includes four views:

1. Your Brand

Enter your website URL and Reeve builds a comprehensive brand profile:

• Visual identity — Logo, brand colors, typography
• Voice and tone — How your brand communicates
• Value propositions — Key messaging themes
• Online presence — Domain authority, social following, content quality
• Brand health score — Composite metric across all signals

2. Competitor Analysis

Add competitors by URL or name to get:

• Side-by-side comparison — Your brand vs competitors across metrics
• Messaging comparison — How competitors position their products
• Feature gap analysis — What competitors offer that you don't
• Pricing intelligence — Competitor pricing tiers and positioning

3. Ad Intelligence

Analyze advertising across platforms:

• Ad library search — Find competitor ads on Meta, Google, and TikTok
• Creative analysis — AI breakdown of effective ad patterns
• Copy patterns — Common hooks, CTAs, and messaging frameworks
• Spend estimates — Estimated competitor ad spend
• Performance benchmarks — Industry CTR, CPA, and ROAS benchmarks

4. Insights

AI-generated strategic recommendations:

• Opportunities — Gaps in competitor coverage you could fill
• Threats — Competitor moves that could impact you
• Trends — Industry trends from social, search, and ad data
• Action items — Specific recommendations with priority rankings

Getting Started

Agent Tools

Brand Intelligence data is available to your agents through the reeve_brand tool:

// Get your brand profile
reeve_brand({ action: "get_profile" })

// Analyze a new URL (yours or a competitor's)
reeve_brand({ action: "analyze", url: "https://competitor.com" })

// Get social presence data
reeve_brand({ action: "get_social" })

// Refresh the brand profile with latest data
reeve_brand({ action: "refresh" })

How Agents Use Brand Data

When your brand profile is active, agents reference it automatically:

• Content creation — Agents write in your brand voice and use your messaging themes
• Ad generation — Ad creatives match your visual identity and tone
• Social media — Social tools use brand context for trend relevance
• Competitive responses — Agents can reference competitor positioning when crafting strategy

Example Conversations

• "Analyze our brand presence vs [competitor]."
• "What are our competitors' key messaging themes?"
• "Show me competitor ads running on Facebook right now."
• "What opportunities are we missing based on competitor gaps?"
• "Refresh our brand profile — we just updated the website."