GA4 and PostHog integration for traffic, funnels, top pages, daily trends, and geographic data.

Web Analytics

Web Analytics integrates with GA4 and PostHog to provide traffic data, funnels, top pages, geographic breakdowns, and error tracking — accessible from the dashboard and agent tools.

Data Sources

Source	What It Provides	Connector
PostHog	Product analytics, funnels, feature flags	PostHog connector
GA4	Website traffic, top pages, traffic sources	GA4 connector

Both can be connected simultaneously — the dashboard merges data from both sources. Connect at least one via the Connectors page in the Cockpit.

Metrics

Metric	Description
Sessions	Total user sessions in period
Page Views	Total page views
Bounce Rate	Percentage of single-page sessions
Avg. Session Duration	Mean time on site
Top Pages	Most visited pages ranked by views
Traffic Sources	Where visitors come from (organic, paid, direct, referral)
Geographic Data	Visitor locations by country and city
Funnels	Multi-step conversion funnels
Errors	JavaScript errors and failed requests

Dashboard

The Web Analytics panel on the Dashboard shows:

Sessions and page views with percentage change vs previous period
Bounce rate trending direction
Top pages ranked by views
Traffic source breakdown — organic, direct, referral, paid

┌──────────────────────────────────┐
│ Traffic                    30d ▼ │
│                                  │
│ Sessions: 24.5K  ↑ 7%           │
│ Page Views: 67.8K ↑ 12%         │
│ Bounce: 42%      ↓ 3%           │
│                                  │
│ Top Pages:                       │
│ 1. /              12K views      │
│ 2. /pricing       5.4K views     │
│ 3. /docs          4.2K views     │
└──────────────────────────────────┘

Agent Tools

Agents access analytics through the reeve_analytics tool:

// Overall summary — sessions, page views, bounce rate
reeve_analytics({ action: "get_summary", period: "30d" })

// Conversion funnels
reeve_analytics({ action: "get_funnel", period: "7d" })

// Top performing pages
reeve_analytics({ action: "get_top_pages", limit: "10" })

// Daily traffic trends
reeve_analytics({ action: "get_daily", period: "30d" })

// Traffic source breakdown
reeve_analytics({ action: "get_traffic_sources", period: "30d" })

// Geographic distribution
reeve_analytics({ action: "get_geographic" })

// Error tracking
reeve_analytics({ action: "get_errors", period: "7d" })

Example Response

{
  "sessions": 24500,
  "page_views": 67800,
  "bounce_rate": 0.42,
  "avg_session_duration": "3m 12s",
  "top_pages": [
    { "path": "/", "views": 12000 },
    { "path": "/pricing", "views": 5400 },
    { "path": "/docs", "views": 4200 }
  ],
  "traffic_sources": {
    "organic": 45,
    "direct": 25,
    "referral": 18,
    "paid": 12
  }
}

Time Periods

All actions accept a period parameter:

Period	Meaning
`7d`	Last 7 days
`30d`	Last 30 days
`90d`	Last 90 days
`1y`	Last year

Example Conversations

"How's our website traffic this month?"
"What are our top 10 pages by views?"
"Where is our traffic coming from — organic vs paid?"
"Show me the conversion funnel for the last week."
"Which countries are our visitors from?"
"Are there any JavaScript errors spiking?"

Combining with Other Data

Web analytics pairs well with other connected sources:

Revenue Analytics — Correlate traffic trends with revenue changes
Ad Management — See how paid campaigns drive traffic
Shopify — Connect store traffic to conversion data

Connect at least one analytics provider (PostHog or GA4) via the Connectors page to populate the analytics panel.

Web Analytics

On this page