Set a goal

A goal is how you tell the team what to work toward. Instead of running tasks one at a time, you describe an outcome — and Reeve plans the work, executes it, and reports back. You stay in control through the budget and approval gate you set up front.

Create a goal

In the cockpit, open Goals and create a new one. Describe the outcome you want the team to drive. Common goals operators set include growing signups, leads, or a waitlist, increasing MRR, or driving orders — but you describe yours in your own words.

A goal is made up of:

• A budget — how much the team may spend pursuing the goal (see below)
• A deadline — when you want the outcome by
• A report interval — how often the team checks in
• Phases — the steps Reeve works through to get there

Set a budget and an approval gate

The budget is your guardrail. When you create a goal you can set:

• Token Limit — a ceiling on the AI work the goal can consume
• Dollar Limit — a hard cap on spend for the goal
• Approval Gate ($) — a spend threshold that pauses the goal for your review

The Approval Gate is the important one for staying in control of money. When the goal's spend reaches the gate, the goal stops and moves to Needs Approval rather than continuing on its own. Nothing further is spent until you approve.

Track progress

Once a goal is running, you can follow it from the Goals view. A goal moves through these states:

You choose how often the team reports in — options range from every 30 minutes up to hourly, every few hours, or once a day. Open any goal to see its phases and where the work stands.

Approve when it pauses

When a goal hits its approval gate and moves to Needs Approval, review what the team wants to do next. Approve it to let the work continue, or adjust the budget and goal first. This is the same human-in-the-loop pattern Reeve uses everywhere money or publishing is involved — see Autonomy & approvals.