Brand Intelligence

Brand Intelligence is a 4-panel suite at /cockpit/brand/ that gives you deep visibility into your brand positioning, competitors, ad landscape, and market insights — all powered by AI analysis.

The Four Panels

1. Your Brand

Path: /cockpit/brand/

Analyze your own brand across web presence, messaging, and positioning:

• Brand profile — Logo, colors, voice, tagline extracted from your website
• Online presence — Domain authority, social following, content quality
• Messaging analysis — Key themes, value propositions, tone consistency
• Brand health score — Composite metric across all signals

Start by entering your website URL. The AI scrapes your site, analyzes the content, and builds a comprehensive brand profile.

2. Competitor Analysis

Path: /cockpit/brand/competitors

Monitor and analyze competitors:

• Add competitors — By URL or brand name
• Side-by-side comparison — Your brand vs. competitors across metrics
• Messaging comparison — How competitors position their products
• Feature gap analysis — What competitors offer that you don't
• Pricing intelligence — Competitor pricing tiers and positioning

3. Ad Intelligence

Path: /cockpit/brand/ads

Analyze advertising across platforms:

• Ad library search — Find competitor ads across Meta, Google, TikTok
• Creative analysis — AI breaks down what makes ads effective
• Copy patterns — Common hooks, CTAs, and messaging frameworks
• Spend estimates — Estimated ad spend based on impression data
• Performance benchmarks — Industry CTR, CPA, and ROAS benchmarks

4. Insights

Path: /cockpit/brand/insights

AI-generated strategic recommendations:

• Opportunities — Gaps in competitor coverage you could fill
• Threats — Competitor moves that could impact your positioning
• Trends — Industry trends from social, search, and ad data
• Action items — Specific recommendations with priority rankings

How It Works

Brand Intelligence uses multiple data sources:

Website Scraping → AI Analysis → Brand Profile
                                      │
Competitor URLs → AI Comparison ──────┤
                                      │
Ad Library APIs → AI Pattern ─────────┤
                                      │
Social Data ──→ AI Synthesis ──→ Insights Report

The analysis runs through the Services API (/api/brand/) using:

• Web scraping for brand extraction
• AI models for content analysis
• Social APIs for engagement data
• Ad library APIs for competitive intelligence

Using Brand Intel with Agents

Brand intelligence data is available to your agents through the reeve_brand tool:

// Agent can access brand profile
reeve_brand({ action: "get_profile" })

// Analyze a new URL
reeve_brand({ action: "analyze", url: "https://competitor.com" })

// Get social presence
reeve_brand({ action: "get_social" })

This means agents can reference your brand guidelines, competitor positioning, and market insights when creating content, running campaigns, or making strategic recommendations.