Reeve
Use Reeve in Claude

Example prompts

Realistic things to ask Claude once Reeve is connected.

Example prompts

Once Reeve is connected to Claude, you can ask Claude to work with your Reeve workspace in natural language. These examples show what to ask and what to expect.

Draft copy and creative

Draft a Black Friday launch email

"Ask Reeve to draft a Black Friday launch email for our apparel brand. Subject line and body, 30% off sitewide."

Reeve draws on your brand's DNA — voice, tone, and product catalog — to write on-brand copy. Claude returns the draft for you to review before you do anything with it.

Generate ad concepts

"Have Reeve generate 3 ad concepts for our new running shoe launch. Include hook, body copy, and a CTA for each."

Reeve generates copy variants you can review, refine, and hand off to Studio for visual production.

Write a product description

"Ask Reeve to write a product description for our new ceramic mug. Warm, minimal tone."

Pull analytics

Check last week's ROAS

"What was our ROAS last week across Meta Ads?"

Claude calls chat, Reeve queries your connected Meta Ads account, and returns the numbers. No need to open AdBuyer.

Compare campaign performance

"How did our two active Meta campaigns perform against each other this month? Give me spend, ROAS, and CPC."

Ask about email metrics

"How did our last Klaviyo campaign perform? Open rate, clicks, revenue."

Scope to a specific brand

If you manage multiple brands in Reeve, you can target a specific one:

"Ask Reeve about my 'Coastal Threads' brand — what campaigns are currently running?"

Claude will call get_context to find the brand id for "Coastal Threads", then pass it to chat so Reeve responds in that brand's context.

Approving a gated action

Some actions — like launching paid spend or publishing a campaign — require your explicit approval. Here's what that flow looks like:

"Ask Reeve to launch our Black Friday Meta campaign."

Claude sends this to Reeve via chat. Reeve prepares the campaign and returns a gate:

Claude: Reeve is ready to launch the "Black Friday 2024" campaign on Meta with a $500/day budget. This will start spending immediately. Do you want to approve?

You confirm:

"Yes, approve it."

Claude calls resolve_gate with decision: "approve" and Reeve confirms the launch.

Approving a gate commits the action. Review the budget, targeting, and schedule before confirming.

Continue a conversation

Reeve maintains context within a conversation thread. You can follow up naturally:

"Ask Reeve to draft a subject line for that Black Friday email." "Now make it punchier — under 8 words." "What's the open rate for our last email with a similar subject?"

Claude passes the thread_id across turns so Reeve knows you're continuing the same conversation.

What Reeve can't do from Claude

Reeve's MCP gives you access to the same capabilities as the Chat surface in the web app. Actions that require the full visual interfaces — like building out a Studio creative with image uploads, or managing the Calendar drag-and-drop — are best done directly in the Reeve app.

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